It’s becoming more and more popular these days to use ad blocking software online, but does that create an issue for the publishers of the very websites we love to browse?
What is an Ad Blocker?
Ad blocking browser plug-ins basically remove any advertisments from pages you visit online. The AdBlock advert below (I’m sure whoever is responsible is aware of the irony) shows the difference it can make to a web page.
Should I use an Ad Blocker?
It seems like a no brainer for any web user.
It gives you a better browsing experience and since you probably wouldn’t click on an advert anyway, it’s irrelevant for those companies that are spending money on advertising anyway, right?
On most websites, adverts are displayed on a pay-per-view basis, not pay-per-click.
If you then use an ad blocker, you are using up bandwith of any site you visit without giving back any advertisement revenue, leaving whoever runs the site with a cost they need to cover.
As you can see in the image above, major web powers such as Yahoo have taken a zero tolerance stance and are imposing reduced functionality for users that have Ad Blockers running.
As the end user, would you rather see adverts or spend your own money on a subcription fee to cover the cost of the phyical hosting of the website?
Business Ad Blocking and Content Filtering
If the use of the web is something your business requires for its operations but you are having repeated issues with the content your employees are exposed to, such as excessive advertisments, you can speak to us about Ad Blocking and content filtering by filling in our contact form or calling us on 0208 232 1190.