The press are going wild with rumour and speculation about an upcoming Apple iWatch. Concept after concept alongside theory after theory is getting lapped up by millions of people worldwide. Anticipation of a smartwatch being released this year is growing rapidly. Could this be the smartwatch that will start the wearable’s revolution?
Well not to be outdone on a little bit of detective work and guessing, I have come up with my own conclusion: Apple is not building the iWatch.
Don’t get me wrong, as I hear you all cry out, I do think that apple are building smart technology that will likely end up on the wrist, but I do not think that it will be an iWatch.
Donning my detective’s hat and keeping an eye on the press I have started to collate my own ideas. By looking at the stories so far, and continuing Apple’s strengths I have come up with what I believe might well be in production over at the Foxconn plant.
So what stories am I basing my Apple iWatch theories on? Well I have three main angles:
- Apple and Nike combine forces – I think this much is pretty clear. Nike has all but admitted that the future of the Fuelband lies in software rather than hardware. They have had an ongoing relationship with Apple that suggests the two companies could be working on something together. Nothing new here so far.
- Apple’s strengths – One of the biggest strengths they have had over the last decade is music, iTunes and iPods. Whilst the sales of iPods have decreased, mainly due to smartphones, I do not think that this avenue is dead and buried yet.
- Apple Health Book – There are persistent rumours that Apple will be launching some sort of health app on the next wave of phones and tablets. This would be the final piece of the puzzle if true.
So what do these three things add up to? In my eyes, the next generation of Fuelband or iBand if you like.
What makes it the next generation, well combining Nike and Apple software an iBand that combines the monitoring of exercise, as well as having enough storage space to add 1000 songs is created. Chuck in a Bluetooth connection to some headphones and you have the perfect exercise partner. Of course I expect the iBand to do much more. I would predict a small fingertip sized touch screen that allows aces to a variety of menus, alongside Bluetooth connection to iPhones and iPads.
The concept above by Thomas Bogner is perhaps closest to what I imagine the final product to resemble. Whilst others might argue that the concept is flawed, as you would not have room to read messages or email, I would argue that, the iBand is not designed to do that.
“If” and that is a big if, wearable technology is to take off, and I say if, because this is still very debateable; people will still need to carry their phones around with them. That means for now, only alerts are required to tell you that you have a call or a message which can then be followed up on said phone. I can’t honestly see people talking into a watch or trying to type onto something small on their wrist.
I think Apple will do the sensible thing and try to bridge that gap with something that people actually could find useful, before jumping in to the whole smartwatch idea which is clearly not taking off at the moment. Whether this is due to the fact that watch sales are declining year on year, or whether pretty much every smartwatch that has been released looks dreadful is another debate.
What Apple need to do is get people comfortable with wearing technology, to make it an everyday thing, then work from there. Design at this point is critical. It needs to look great if people are going to wear it – that is where Apple normally gets it right.
Only time will tell if I am correct, or whether Apple will launch something completely different to what we were all expecting. Until then we can all continue to speculate and review each new theory and concept.
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